Big Ten Conference Earns Nearly $70M in March Madness Incentives
The Big Ten Conference amassed nearly $70 million from NCAA distributions that will be paid for team appearances and performances in the 2026 men's and women's basketball tournaments. That is by far the most among conferences, largely because the Big Ten swept the national championships — the Michigan Wolverines won the men's and the UCLA Bruins the women's — and had the Illinois Fighting Illini advance to the men's Final […]