Amazon disrupting itself, rebuilding customer shopping experience around AI from ground up
Amazon is signaling a major shift in how it plans to serve customers, starting with rewriting parts of its own playbook.CEO Andy Jassy released his annual letter to shareholders on Thursday, writing that the tech giant is not content to simply add artificial intelligence features to its existing retail business. Instead, Jassy said Amazon is preparing to rebuild the customer shopping experience from the ground up, even if it means […]