New Cracker Barrel logo sparks backlash as ex-longtime worker says it erodes nostalgia
Cracker Barrel has found itself at odds with its fans after removing "Uncle Herschel" from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.The original 1969 logo was also text-only, but the 1977 addition of the now-iconic imagery became a staple of its branding.While fans worry that the rebranding is a symbol of larger cultural changes in the company, Cracker Barrel CEO Julie […]