Inside the Applebee’s-IHOP combo restaurant model that’s set to expand in the US
Dine Brands' latest strategy goes beyond menu revamps, restaurant redesigns and social media campaigns, according to its CEO John Peyton.Instead, the company is focused on strategically combining its morning-focused brand, IHOP, with its evening-centric one, Applebee’s. The goal is to create a dual-branded model that allows it to capture and serve customers throughout every daypart – breakfast, lunch, dinner and late night – in a way that, as Peyton puts […]
