McDonald’s doubles down on value: $5 meals, Snack Wrap revival fuel franchise rebound
After a year of sticker shock at the drive-thru, McDonald’s appears to be regaining favor with American consumers.By abandoning higher-priced menu experiments and returning to its "old-school" $5 meal deals — including the long-awaited return of the Snack Wrap — the fast-food giant has surged back into the Top 10 of Entrepreneur’s Franchise 500 list, sending a message that in 2026, value remains king.McDonald’s ranked No. 10 on Entrepreneur’s annual […]