Fanatics Sportsbook sees major spike in downloads from Kendall Jenner’s viral Super Bowl ad campaign
The goal for any Super Bowl ad this week is for consumers to take action after seeing their campaign instead of just watching.For Fanatics Sportsbook, that has been the case even before kickoff after a viral Kendall Jenner ad that invoked the "Kardashian Kurse," the long-running internet joke that any basketball player who gets close to the world-famous sisters becomes subject to.Fanatics Betting & Gaming CEO Matt King said the […]