UFC and Meta agree to ‘multi-year’ partnership that includes exclusive content
UFC and Meta Platforms have inked a major deal with each other.The mixed martial arts (MMA) organization unveiled the "multi-year" partnership with Meta on Wednesday, saying the Mark Zuckerberg-run tech giant will now serve as its first "Official Fan Technology Partner." They will team up to "use Meta’s technology platforms, services, and products, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp and Threads, to immerse fans deeper into UFC […]