Checkers & Rally’s CEO says Americans’ demand for fast-food value is ‘intensifying’
Checkers & Rally’s is leaning into value as Americans remain squeezed by higher everyday expenses, with the fast-food chain’s CEO saying consumers’ demand for affordability has intensified over the past couple of years.The chain is offering a $4 Unbeatable Meal Deal, priced at $5 in select markets, as restaurants compete for increasingly price-conscious customers. Checkers & Rally’s CEO Chris Tebben said the company has seen firsthand how strongly consumers respond […]
