McDonald’s value meal return sparks industrywide discount battle
Restaurants are ramping up their value game, rolling out affordable bundles and promotions aimed at budget-conscious consumers, to compete with McDonald's. McDonald's brought back its Extra Value Meals, offering customers eight meal bundles for breakfast, lunch and dinner, saving customers 15% than if they bought items separately. The move is far from unsurprising. Mark Wasilefsky, head of restaurant and franchise finance at TD Bank, predicted that McDonald's strategy to double down on […]